Updated: 28th January 2020
Trying Times For Car Manufacturers
Julie Palmer, partner at RBR Advisory, provides commentary on the current state of the UK’s motor industry.
In September, the SMMT’s announcement that UK car production has declined for a third month in a row came as no surprise, with a perfect storm of political and technological factors affecting this critical UK industry.
The SMMT has been vocal about the impact of a ‘no deal’ Brexit scenario and it is clear that manufacturers are deeply worried about a potential cliff face from next March. This, allied with the drive away from diesel and the mayhem caused by the rapidly rolled out WLTP tests, are all taking their toll on the UK motor industry.
Although manufacturers have been preparing for life after the EU, still without details of an agreed deal as we approach Christmas, only limited preparations can be made, leaving businesses uncertain of the future. The recovery and success that the industry has achieved since the 2008 financial crisis could now be at risk, with around 50% of British-built cars exported to the EU.
The SMMT believes the UK’s membership of the single market and customs union is pivotal, stating that exports continue to be the main driver of demand for UK-built cars.
If a free trade agreement is not secured, then tariffs will be introduced on UK imports and exports, increasing the cost of products and leading to a reduction in profitability, which in turn will impact prices, investment and jobs.
Leading UK manufacturers – including Jaguar Land Rover (JLR), Toyota and Honda – have all voiced their concern about a potential ‘no deal’ situation. JLR has called for more certainty on Brexit, announcing a ‘bad Brexit’ could cost the company more than £1.2 billion in profit each year, while Honda has said a ‘no deal’ would cost it tens of millions of pounds.
Yet, this is not the only hurdle they need to overcome. The Government has taken a hard-line approach to demonising diesel, and this has hit manufacturers as consumers vote with their feet.
For those that have previously focused much of their European production on diesel engines, the growth in negative public sentiment towards derv has caught them on the hop. This has been exacerbated by the Government making changes to car tax rates, creating low emission zones and introducing new emission testing standards within the space of a few years, forcing the industry to recertify entire model ranges to meet these changes.
If manufacturers had been consulted from the start, then this negative impact could have been minimised. Instead, car sales figures fell by more than a fifth in September.
The resulting combination of export uncertainty due to Brexit and the drive away from diesel has led to manufacturers facing greater pressure. JLR has cut workers’ shifts and axed jobs from its Castle Bromwich and Solihull plants this year, with the latter being forced to shut down for two weeks in October 2018. It has also opted to move production of its Discovery model from the UK to Slovakia in 2019.
Additionally, Toyota – one of the world’s largest motor manufacturers – announced it will no longer sell diesel passenger vehicles in the UK. In fact, our Red Flag Alert data suggests that the uncertainty has already had an impact, with more than 14,000 automotive sector businesses in the UK in significant financial distress at the end of Q2, increasing by 1% since the same time last year.